The Sharpest Tool In The Box: Your Logo

Often overlooked and shoved to the bottom of the priority list when starting or building a business, your logo is actually one of the most important assets that you should invest in very early on.

Think of the companies that dominate the top tiers of your industry, you can probably sketch out their logos just from memory. That’s because those companies know the importance of branding and how important and valuable establishing a strong set of branding guidelines can be.

Establishing who you are and what your company represents is critical to becoming a competitive force in your market

A great logo is very scalable and can grow with you from humble beginnings to becoming a Fortune 500 company. Establishing who you are and what your company represents is critical to becoming a competitive force in your market. Having a logo and branding to boot is equally important. Your branding should be a reflection of you and what your company represents, you want to be the first thing that comes to mind for potential clients.

A solid set of branding guidelines should include:

  • Your Company logo
  • Logo colors (Pantone)
  • Typography/ Fonts
  • Your Mission Statement
  • Any additional branding elements

A final note, just from a printers perspective…simple logos with fewer colors can save hundreds or thousands of dollars down in the line in print costs. Consider how your logo will be used before having your neighbor sketch out some sick looking work of art for your logo. How will it look on business cards? Vehicle wraps? Will it embroider well? Screen printers all charge by the number of colors in your logo a 5 color logo will cost more to print than a 2 color logo.

To sum it all up, don’t spend your time and effort building a company, business, or organization without a set of branding principles to back it up. That would be like trying to build a house without a foundation. Before you invest your first dollar in equipment or assets, spend the money and get a proper set of brand guidelines created. If you’ve already started or been going for years without a brand, double back and get your brand established.

Biggest Misconception About Screen Print Shops

We do not keep customer’s screens. There it is. I said it. Regardless of the size of the job or the client, screen print shops do not keep customer’s screens. There are rare exceptional cases to this where maybe a job isn’t complete and more garments are going to arrive and screens will be kept for a short period of time. Even shops that charge “setup” or “screen” fees do not keep customer’s screens. The reality is that we would need a 2000sf warehouse just to house screens if we were to keep them. What we hold onto instead is digital artwork files and print specs. We use these for reorders. Screens are put through a reclaim process and reused for other jobs. Screens can last hundreds of jobs before they eventually lose tension and have to be retired.

 

Are you ready to start a brand?

No doubt any professional screen print, embroidery, or other apparel decorating company in the US has it’s fair share of customers looking to start their own brand. While there is no exact recipe for success, we’ve compiled a list of characteristics that are common amongst successful brand startups. Of course there’s gonna be those few people that say they have none of these and are still successful, however, those are the exceptions.

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Establishing A Relationship With Your Screen Printer

The first time you order custom shirts it can seem like an overwhelming experience. Find a printer that matches your style, personality, and can deliver what you expect can be a challenge. When you find that person or company, building a relationship is so important and makes subsequent orders smooth sailing. We’ve put together a quick list of things to look for in a printer, as well as a list of things that printers look for when seeking out potential business clients.

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Need Custom Shirts, but don’t know where to start?

Today there are tons of places both online & local to purchase custom t-shirts. Knowing where to start can be both confusing and stressful. To get started, it’s always best to do some research on the companies that you are looking at. Reading reviews from other customers is a good place to start. Check your local community Facebook pages, and don’t be afraid to ask for recommendations. We’ve put together a list of a few things to look for.

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